

Ocha Nouveau
Spring brings an exciting time for green tea lovers—shincha season! Shincha (新茶), meaning “new tea,” is the first flush of Japanese green tea, handpicked in early spring and celebrated for its delicate flavor, enticing aroma, and invigorating freshness. Unlike other green teas, shincha is lightly processed, capturing the essence of the season in every sip. Available for a limited time, this fleeting treasure is cherished in Japan and beyond. If you’re lucky enough to find shincha near you, don’t miss the chance to savor this once-a-year delight!

NamaZake: Spring’s Freshest Sip
Welcoming spring in Japan means enjoying namazake, a fresh, unpasteurized brew that captures the vibrant flavors of the new brewing season. Best served chilled, this seasonal delight pairs beautifully with springtime cuisine and hanami celebrations.
