NamaZake: Spring’s Freshest Sip

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As spring unfolds in Japan, so does the season for namazake (生酒)—a fresh, unpasteurized sake that captures the essence of the new brewing cycle. Unlike regular sake, which undergoes pasteurization for stability, namazake retains its lively, fruity aroma and crisp, vibrant taste. Brewed in winter and released in early spring, it’s a seasonal favorite that offers a taste of the fleeting moment.

Traditionally enjoyed chilled, namazake pairs beautifully with spring dishes like fresh sashimi, young bamboo shoots, and lightly seasoned vegetables. Its bright, slightly effervescent profile makes it an ideal companion for hanami (cherry blossom viewing) gatherings, where people toast to the season’s renewal under canopies of pink petals.

Though namazake is delicate and requires refrigeration, its popularity has grown, with sake breweries across Japan showcasing limited-edition releases each spring. Whether sipped at a local izakaya or a refined sake tasting event, namazake embodies the refreshing, transient beauty of spring in a cup.

Japan Suite
Showcasing traditional Japanese crafts and the artisans who create them — their stories and their art in words and visions. Japan’s hand-made crafts have played an integral role in the lives of Japanese for centuries. They are created in response to basic, everyday needs and have long been used in the daily rhythms of life. They come from the earth and from nature, and they are prized for their simplicity and long life. Craftspeople pour their passion, pride and energy into their handiwork, creating objects that can far outlive their creators, but in doing so, they carry on the artist’s legacy. The artisans know their objects can live hundreds of years, and they want to be just as proud of it in 100 years as they are today. So, everyday household items take on a life of their own, their own spirit and their own story. They are unique, one-of-a-kind creations with a character and spirit that grows stronger with regular use. The artist creates the object, but that is just the beginning of the journey. In the hands of its owner, a relationship is created, one that is nurtured across time. Just as we do, these creations will change over time developing new imperfections and new character. Each region and each artisan have their own character. In Japan, this is known as meibutsu. The legacy has been passed down by Japanese artists across time down to today’s craftspeople who are advancing and redefining this tradition. We applaud these artisans, and we strive to support them as they re-interpret the heritage of their predecessors — and we are proud to introduce their work, their stories and the passion they put into their creation here at Japan Suite.
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Setsubun: Welcoming Spring with Tradition and Craft