Setsubun: Welcoming Spring with Tradition and Craft

Setsubun, celebrated on February 3rd, marks the arrival of spring in Japan. Known for its mamemaki ritual—throwing roasted beans to drive out evil spirits and invite good fortune—the day blends vibrant traditions with symbolic customs. From handcrafted oni masks to ehōmaki sushi rolls, Setsubun is a time to reflect on renewal and appreciate the artistry woven into seasonal celebrations.